Trying to replace a company's logo with your own goes against the company's written policy and is never allowed without a written agreement.
A policy may indicate that the retailer or reseller can never change the trademark or corporate logo appearing on company products.
More than that, trademarked companies often have resale policies for their products. However, even then, third parties cannot use logos as part of their marketing campaigns without a specific agreement. Depending on the company, the logo program may state any specific requirements and technological compatibility, company relationships, and program membership information. In certain cases, a person or company involved in logo programs give third parties standing permission to use their trademarks. Third parties should never use someone else's logo without a licensed agreement, including program and corporate logos. Include a description of why you are asking and how the logo will be used. To get permission and avoid trademark infringement, write a letter to the trademark owner. A person or company should never use a trademark or logo without written permission from its owner. Other than these two instances, you should never assume you can use a trademarked logo. You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement. Updated September 6, 2021: Can You Use Logos Without Permission?Ī logo or trademark is any photograph, word, or symbol used to identify a brand, service, or product. Examples of Ways Someone Can Use a Trademark Without Permission 6. Fair Use of Logos: Getting Permission to Use a Logo 4.
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